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Vision
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I love helping people discover the purpose for which they were created.
\When purpose becomes clear, self trust returns, and execution gets simple.
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What IPG sells
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- WHY Activation Cohort \'97 $497 \
- Identity Coherence Intensive \'97 $3,500 early, $5,000 standard \
- Paid WHY App \'97 $49 early adopter, $99 standard (one time purchase) \
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Business model
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Lead magnet \uc0\u8594 $497 cohort \u8594 upsell to WHY App \u8594 upsell to Intensive.
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Organic: LinkedIn + partnerships\
Paid testing: Meta\
DM \'93ALIGN\'94 to call\
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Funding ask
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$35,000 to $45,000
\Structure: non dilutive repayable note
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Use of funds
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- Company setup and legal (UAE plus US): $8K to $10K \
- Founder bridge runway (2 months): $10K \
- Core OPEX cap (first 3 months): $6K \
- Paid acquisition tests on Meta (first 90 days): $2K to $4K \
- WHY App build (60 day launch target): $12K to $15K \
- Execution buffer: $2K to $5K \
CAPEX inside this round: up to $3,000.
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Investor terms
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| Return | 14% simple return |
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| Grace | 12 months |
| Repayment | 18 months after grace, monthly |
| Early repay | Allowed anytime with a one month interest bonus |
| Trigger | May begin earlier if cash flow positive for two consecutive months |
| Minimum check | $10,000, multiple investors accepted |
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12 month snapshot
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Conservative
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Gross: $138,554
\Net after OPEX cap: $114,554
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Upside
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Gross: $252,221
\Net after OPEX cap: $228,221
\Net is calculated as gross revenue minus the $2,000 per month OPEX cap only. This does not include founder draw beyond the bridge runway, taxes, or other variable costs.
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Timeline
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- 0 to 30 days: setup, funnel live, first cohort enroll \
- 31 to 90 days: live cohorts, proof, refine conversion \
- 91 to 150 days: WHY App launch, sales begin Month 5 conservative \
- 6 to 12 months: standardize delivery, increase conversions \
Operating location
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Online first\
UAE base\
USA demand center\
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